Архивы категории ‘Маркетинг. Реклама’



Dalrymple: ?marketing? Management –strategy & Case S 4ed


Dalrymple: ?marketing? Management –strategy & Case S 4ed

Автор: DJ DALRYMPLE

Dalrymple: ?marketing? Management –strategy & Case S 4ed





Машина продаж. Системный подход к активным продажам


Машина продаж. Системный подход к активным продажам

Автор: Ольга Полещук

Любой предприниматель знает, что отдел продаж — это двигатель сложной машины под названием «компания» и его безупречная работа — залог успеха и прибыльности. Но что делать, если двигатель дал сбой? Ольга Полещук — опытный консультант-практик — предлагает свой системный подход к активным продажам. Из книги вы узнаете, по каким критериям отбирать сотрудников в отдел активных продаж, чему и как их учить; как рассчитывать план для отдела, управлять его работой и контролировать выполнение; как грамотно продумать систему оплаты и дополнительные формы поощрения сотрудников. В приложениях к книге вы найдете разнообразные вспомогательные материалы — образцы документов, тесты, схемы, — которые наверняка будут полезны вам при построении системы продаж. Книга будет интересна руководителям всех уровней и предпринимателям.





Нейромаркетинг. Как влиять на подсознание потребителя


Нейромаркетинг. Как влиять на подсознание потребителя

Автор: Роджер Дули

В книге объясняется, как приспособить нейронауку и поведенческие исследования к целям маркетинга и понять закономерности принятия покупательских решений. Нейромаркетинг изучает реакции мозга на различные маркетинговые стимулы, как информационного, так и чувственного плана, чтобы понять, на что реагируют покупатели и почему они принимают те или иные решения. Книга содержит краткие и простые выводы, предлагая основные стратегии работы с покупателями при личных и онлайн-продажах, с использованием печатной рекламы и иных маркетинговых средств. Для широкого круга читателей.





Burmese Shoppers Perception for Burmese Gems and Jewelry Products


Burmese Shoppers Perception for Burmese Gems and Jewelry Products

Автор: Nan Kain

Perception of customers is important for successful business. Because the success of the firm bases on its ability to attract and maintain customers to buy goods or services at prices and give profits to the company. Consumer perception is the way of consumers and potential consumers view a firm and its products or services. Therefore, it is obvious that consumer behavior is influenced by consumer perception. Consequently, consumer perception directly affects profits to a firm. Thus, many firms invest large amount of resources in order to influence consumer perceptions. Consumer perceptions usually help a firm to decide what kinds of products or services to offer by the firm. This study is about Burmese customer perception of one of its valuable resources, gems and jewelry products. Ruby and jade are the most valuable resources in Myanmar. During the time when Myanmar was under the British colonial rule, local resources, especially rubies were famous among European countries. Based on…





Lookers and Bookers


Lookers and Bookers

Автор: Alexander Svensson and Gabriel Frendberg

Travels belong to one of the most easily sold online products, and out of all the online trading from business to consumers it is the very most common kind of e-commerce. Consumers go online to access travel information for different reasons. Lookers are online visitors to travel sites, but when it comes to the actual booking they prefer to do it in a traditional way. Bookers, on the other hand, are those who not only browse/look for travel information on the Internet, they also make bookings online. Depending on how involved consumers are in a purchase, four different stages are passed through more or less thoroughly in the decision process. The purpose with this book is to examine and describe consumers» attitudes and perspectives regarding online travel booking and how it differs from online looking for travel information. Furthermore, how a strong brand name and how the complexity of the travel affects the consumer»s booking behavior and the decision making process of high…





China’s Monetary Challenges: Past Experiences and Future Prospects


China’s Monetary Challenges: Past Experiences and Future Prospects

Автор: Richard C. K. Burdekin

Despite the People’s Republic of China’s remarkable growth over the post-1978 reform period, questions have arisen about the sustainability of its exchange rate policy and the soundness of its financial system. This book focuses on the key monetary challenges to China’s continued advancement and addresses such topical issues as the buildup of foreign exchange reserves, monetary control, credit allocation difficulties, and the expanding role of China’s asset markets and stock exchanges.





Business Gamification for Dummies


Business Gamification for Dummies

Автор: Kris Duggan, Kate Shoup

Want to use gamification concepts in business? Game on! Interested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you’re interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered. — Gamification 101 — find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives; — Pick your path — get a handle on the six types of gamification frameworks — social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge — to decide which is best for your business goals; — Get your game on — discover how to assemble your team and…





Карты, деньги, фитнес-клуб. Практическое руководство менеджера по продажам


Карты, деньги, фитнес-клуб. Практическое руководство менеджера по продажам

Автор: Александр Шумилин, Татьяна Иванова

Несколько лет назад фитнес-клуб был составляющей имиджа успешного человека. Сегодня многие понимают, что занятие фитнесом — это забота о своем здоровье, а не статусное излишество. По всей России растет количество фитнес-клубов, а с ними и доступность фитнеса для населения. При этом очень важно сохранить высокие стандарты работы с клиентами. Данная книга рассматривает один из самых важных этапов — привлечение клиентов и является практическим пособием для менеджеров по продажам. Она построена по принципу тренинга и включает в себя теоретические блоки, конкретные инструменты, практические задания и примеры из жизни менеджеров по продажам клубных карт. Все представленные инструменты и примеры взяты из опыта продаж на российском рынке, что делает книгу особенно практичной.





Beneath the Veil lies a Hidden Secret


Beneath the Veil lies a Hidden Secret

Автор: Maha Hasan

In the Postmodern era, the rules used to measure, define and predict consumption patterns and behaviour have been rendered ineffective. Such consumers, especially in the realm of hyperreality, exhibit the kind of individuality that is hard to measure using traditional marketing and research tools. The unpredictability of their behaviour and their tendency to value the symbolic meaning of brands more than the utilitarian make it difficult to group them using conventional demographic variables. Within the domain of hyperreality, users are subjected to various influencing factors, which ultimately help to evolve their self concept. Over the course of the study, different themes emerged from the analysis of the primary data. The themes are discussed in detail and recommendations have been given, which focus on identifying gaps and relating the different ways marketers can fill them, such as by providing different options and services to meet the needs of the evolved self-concept of the…





Rod Cook’s How To Start Your Network Marketing Or Internet Multi-Affiliate Company


Rod Cook’s How To Start Your Network Marketing Or Internet Multi-Affiliate Company

Автор: Rod Cook

«How to Start Your Network Marketing or Internet Multi-Affiliate Company! «NEW — 14th Edition Jan 2004 by Consultant Rod Cook; B.S., M.A., M.B.A. Certified Consultant by the National Bureau of Certified Consultants. Honest MLM consulting and free MLM software come with this book. We have over 30 years of industry executive experience. The best way to quickly grow sales using NetWork Marketing (MLM) or Web Multi-Affiliate Marketing. This MLM Startup Book gives you detailed information in easy to understand consulting format, almost 300 pages 8.5″ x 11» and you get the 200 page MLM Internet University with «Internet Multi-Affiliate Killer Marketing Tactics!» There are over 500-diagramed pages of pure, distilled, powerful illustrated information! Moreover,you get an hour of personal complimentary consulting from the industry’s top consultant! Your market? Over 5 million new people joined Multi-Affiliate Marketing on the Internet from 2001 to 2003. A new «boom» in Web and conventional…